What happened: New York Knicks guard Jalen Brunson will guest star in an upcoming episode of 'Law & Order: Special Victims Unit.' Brunson is set to portray Detective Madison in the broadcast scheduled for Nov. 5.

Why it matters: The off-court role highlights the expanding cultural profile of Brunson following his leadership of New York's recent playoff contention. His appearance continues a long-standing tradition of prominent athletes taking on guest roles in primetime television dramas.

What to watch: On the court, the Knicks visit the Philadelphia 76ers on Friday at 7:30 PM ET, ahead of Brunson's Nov. 5 television debut.